What’s My ROI? Something to think about
June 15th, 2009 | Published in Philosophy
ROI is all the rage when it comes to serious discussion about social media. Businesses want to know the bottom line, how much money is in it for me, anticipated results. Though their are suitable ROI measures for social media investment, author David Meerman Scott suggests an ROI focus is misguided. There is value in the spread of ideas, and social media is a great platform for spreading them.
David Meerman Scott and World Wide Rave on Amazon.com.
David Meerman Scott on Twitter.
Trey Pennington [on video above] on Twitter.
