From altitudebranding.com: On Social Media & Culture Shift
July 6th, 2009 | Published in Philosophy
Social media’s all the rage. How to measure ROI, what’s my return, are people buying—all good questions, but not THE question. Amber gets closer to the real heart of the issue here:
The challenge lies here: for most companies, adopting social media means changing their mindset about how they do business. Because the fundamental principles behind social media - and the reasons why it is so powerful - involve giving your customers a visible, valuable say in how you do things, and having the faith that doing that is just good business.altitudebranding.com, On Social Media And Culture Shift, Jul 2009
You should read the whole article.
