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Radio Program with Tom Asacker

September 30th, 2009  |  Published in Radio Program  |  5 Comments

Tom is well known throughout the branding world for his books, most recently, A Clear Eye for Branding and A Little Less Conversation. When he writes or speaks he gets to the heart of effective marketing—creating emotional, satisfying experience FOR others. He’s put into words my own philosophy of marketing: “Marketing is not about helping salespeople sell, and it’s not about helping customers buy. It’s about helping customers feel and achieve. It’s about supporting and guiding. Spend your time helping your customers meaningful connections around their passions.”

Tom on Twitter

Tom’s blog

Tom’s books on Amazon

An interview with Tom done by Chris Wilson of the Marketing Fresh Peel.

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  1. Twitter Trackbacks for Radio Program with Tom Asacker :: Social Media Professor [socialmediaprofessor.com] on Topsy.com says:

    November 2nd, 2009 at 6:48 pm (#)

    [...] Radio Program with Tom Asacker :: Social Media Professor socialmediaprofessor.com/2009/09/ – view page – cached [...]

  2. uberVU - social comments says:

    November 2nd, 2009 at 10:00 pm (#)

    Social comments and analytics for this post…

    This post was mentioned on Twitter by treypennington: Interview with #branding expert @TomAsacker on Social Media Professor http://bit.ly/1L3IfL...

  3. Build better relationships with a little LESS conversation says:

    January 3rd, 2010 at 1:52 am (#)

    [...] radio interview with Tom Asacker for the Social Media Professor [...]

  4. Rational man is an illusion. Emotional man rules. That's great news for small business. More from A Little Less Converation says:

    January 3rd, 2010 at 9:53 pm (#)

    [...] radio interview with Tom Asacker for the Social Media Professor [...]

  5. The goal of business is NOT increasing shareholder wealth says:

    January 4th, 2010 at 3:32 pm (#)

    [...] My radio interview with Tom Asacker for the Social Media Professor program. [...]

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