Taking the gloves off to make a meaningful punch
May 18th, 2009 | by treypennington | published in People, Resources
Olivier Blanchard (aka @thebrandbuilder on Twitter) gets down-and-dirty with social media to rip the superficial cover off social media hype. The “easy days” of being enthusiasts for the soft-side of marketing are over. Now it’s time to get down to real business. The evangelistic fervor behind “engagement” and “relationships” is falling on not only deaf [...]
