July 6th, 2009 | by treypennington | published in Philosophy
Social media’s all the rage. How to measure ROI, what’s my return, are people buying—all good questions, but not THE question. Amber gets closer to the real heart of the issue here:
The challenge lies here: for most companies, adopting social media means changing their mindset about how they do business. Because the fundamental principles behind [...]
July 4th, 2009 | by treypennington | published in Philosophy
New media. Old media. Traditional media. Social media.
Media comes. Media goes. Some things stay the same. Companies and professionals may think they can “choose” not to participate in the “new” media. Maybe so. Maybe not. Their former employees, former clients, former suppliers, former customers, may just be already participating for them.
Being unknown, whether on purpose [...]
June 30th, 2009 | by treypennington | published in Philosophy
Brand U.0 David Armano
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June 26th, 2009 | by treypennington | published in Philosophy
The storyteller doesn’t have a message to convey and he isn’t seeking to persuade. Instead, the storyteller works to help his audience see themselves living the story—he’s a carrier of the experience. Adopting the mind of the storytelling will help you create engaging content fostering an “experience” of who you are by getting out of [...]
June 15th, 2009 | by treypennington | published in Philosophy
ROI is all the rage when it comes to serious discussion about social media. Businesses want to know the bottom line, how much money is in it for me, anticipated results. Though their are suitable ROI measures for social media investment, author David Meerman Scott suggests an ROI focus is misguided. There is value in [...]
April 17th, 2009 | by treypennington | published in Philosophy
Congratulations to Ev and Biz for getting the official Oprah blessing. True, Oprah is the market maker. Also true that Ashton Kutcher has added Twitter to the list of things on the Internet made popular by Ashton. So, congratulations to Mr. K for beating CNN to the “million followers” mark.
Some have said “celebrities have now [...]
August 6th, 2008 | by treypennington | published in Philosophy
There’s a lot of “communication” going on these days but are we making our point. Here’s what happens when everyone wants to have a “voice.”
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