December 11th, 2009 | by treypennington | published in Radio Program
Jacob Morgan is the Principal of Chess Media Group, a social business consultancy. Jacob works with clients on developing internal and external social business strategies. He is also the co-author of Twittfaced, a social media 101 book for business.
Jacob Morgan on Twitter.
December 11th, 2009 | by treypennington | published in Radio Program
Jon’s been a friend of mine for a long time, long before social media, so long, I don’t remember when I didn’t know him. He’s always amazed me with his energy, always-on passion, and burning desire to help other people grow.
Now Jon is part of social media at the national level. His Don’t Weight video [...]
October 10th, 2009 | by treypennington | published in Radio Program
Joshua Peters is the co-author of Twittfaced, an entry-level, social media 101 work designed for newbies to web 2.0. The story today is not so much the book (there are, indeed, many, many new books on social media after all), as it is a model for how nearly anyone can use existing, readily available technology [...]
October 6th, 2009 | by treypennington | published in Radio Program
Want to get and keep the attention of your marketplace? Features and benefits won’t get you very far. After your third or fourth “One day only sale,” folks will quite listening.
Telling good stories, now that’s the way to cut through the clutter and connect with your audience. Elizabeth Sosnow is a master story crafter. As [...]
September 30th, 2009 | by treypennington | published in Radio Program
Tom is well known throughout the branding world for his books, most recently, A Clear Eye for Branding and A Little Less Conversation. When he writes or speaks he gets to the heart of effective marketing—creating emotional, satisfying experience FOR others. He’s put into words my own philosophy of marketing: “Marketing is not about helping [...]
September 30th, 2009 | by treypennington | published in Radio Program
Hear co-author of Putting the Public Back in Public Relations Deirdre Breakenridge share how to leverage the unprecedented opportunity of new media to make your PR more powerful. She’ll discuss how to re-invent PR around two-way conversations and earn a new level of results—results unimaginable just a few years ago.
Hear Deirdre (and get her book, too) and [...]
September 30th, 2009 | by treypennington | published in Radio Program
Jay Baer is a social media strategy consultant and trainer for leading corporations and public relations firm. He’s worked with more than 700 companies (and 25 of the Fortune 1000) since starting in digital marketing in 1994. He speaks frequently about social media at conferences, and interview social media luminaries for a creative Twitter 20 series.
September 30th, 2009 | by treypennington | published in Radio Program
Ann Handley is the Chief Content Officer of MarketingProfs and Author of Annarchy. From her vantage point, she sees all the trash, tripe, and trinkets of social media. Her fingers are on the pulse of effective marketing—the best and the brightest minds in marketing share their good stuff with MarketingProfs and Ann sees it all. Tune [...]
September 30th, 2009 | by treypennington | published in Radio Program
Melissa Galt circles the globe helping clients create success. She’s also been through the circle of vision, pursuit of dreams, success, emptiness, and back again. With a fascinating personal history and real-life business re-invention success, Melissa brings a fresh, passionate perspective to more than just social media—she’ll help you find a new outlook on your [...]
September 30th, 2009 | by treypennington | published in Radio Program
Thomas Clifford is a seasoned filmmaker, producing films that breathe life into the stories of large companies and non-profits. Nearly all of his films feature real people telling real stories. Hear how his experience with motion stories (video) and social media can help you more meaningful engage with your tribe online (and help you and [...]
