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Get over it and—Keep Your Eye on The Ball

August 26th, 2009  |  by treypennington  |  published in Uncategorized

Good perspective from @Ambercadabra:
The only thing that will ever really highlight the GOOD potential in the social media world is if the people who “get it” spend their time doing solid, progressive work instead of peering over their shoulder at the people “doing it wrong”.altitudebranding.com, Keep Your Eye on The Ball, Aug 2009
The whole article, [...]

Why have a “funtastic” day?

March 18th, 2009  |  by treypennington  |  published in Uncategorized

Bored with the superficial greeting, “Hi. How are you?” I routinely ask people instead, “Hi, are you having fun?” The greeting usually makes people stop, smile, consider what they’re doing, and then say something like, “Yeah, I guess I am.” If they’re not having fun, then they usually say something that opens the door for [...]

New Twitter Hashtag: #followANYtime

March 14th, 2009  |  by treypennington  |  published in Uncategorized

Follow Friday #followfriday gives us all one day a week to promote our friends others might enjoy following. I keep running across and connecting with cool people all week long that I’ve found myself eagerly waiting for Friday to promote them. Now I don’t have to wait any longer. With my new hashtag #followanytime, I [...]

The Definitive Guide to Social Media Releases

August 6th, 2008  |  by treypennington  |  published in Uncategorized

Brian Solis’ anatomy of a social media press release.read more | digg story

The Conversation Prism

August 6th, 2008  |  by treypennington  |  published in Uncategorized

The Conversation Prism, originally uploaded by b_d_solis.

Confused about Social Media possibilities? Brian Solis makes it crystal (and colorfully) clear. Now you can start with the end in mind, match it to the Conversation Prism, and focus on engaging in the conversation. The key is focusing on the PEOPLE part of the conversation as quickly as [...]

Social Media Magic with The Success Fool Alejandro Reyes

July 14th, 2008  |  by treypennington  |  published in Uncategorized

Though she’s promoting another social media entrepreneur it is well worth reading for the philosophy she espouses. The promotion is also legit.read more | digg story

Happy birthday to Keith Ferrazzi

July 14th, 2008  |  by treypennington  |  published in Uncategorized

In honor of Keith’s birthday today, here’s a review of his now famous book Never Eat Alone.
People who know lots of other people win. Keith Ferrazzi tells how he got to know lots of people and how they helped make him widely successful at Deloitte and then Starwood Hotels and then YaYa Media (sold to [...]

4 Things Companies Should Do To Really Prepare for SMM

July 10th, 2008  |  by treypennington  |  published in Uncategorized

John addresses the bottom-line mental transformation corporations must pursue if they are to have any hope succeeding in the social media space.read more | digg story

Social Presence Tools

July 9th, 2008  |  by treypennington  |  published in Uncategorized

Social Presence Tools, originally uploaded by fredcavazza.
Frederic Cavazza has a brilliant mind—he’s organized the social web into PICTURES; now I understand it a little better.
You should browse through Frederic’s photostream and then do a search for him on Flikr to see his many presentations on social media. Good stuff. [trey pennington]

Social Media Does Not Replace Marketing Strategy

July 9th, 2008  |  by treypennington  |  published in Uncategorized

In another great post Chris says, “Social Media Lets You Go Wide, But YOU Have to Make it Go Deep: The tools we use to create social media: blogging, podcasting, video, social networks, etc, are great at building potential relationships, growing community, serving an audience, helping people find your business, and several other things.
BUT…”read more [...]

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